What does an idea cost? Next to strategy, creative development is our other key discipline. Opinions about rates applied to creative development vary widely. B+, however, applies openness and transparency to define its rate structure. We know that the best idea can be born in 10 minutes but it can also involve a birth process of three weeks. This is why B+ does not advocate the use of an hourly rate for its creative work. For us, quality and results – not how many drops of sweat are shed – are what form the basis for our rates. As a matter of fact, we are the only agency in the Netherlands to have developed a completely transparent rate structure.
B+ uses a service agreement that includes the VEA’s general terms and conditions to establish the procedures, expectations and agreements together with the client.